"So...what do you do?"
Updated: Sep 30, 2022
By Dr. Victoria Mattingly, CEO

This article was originally published on LinkedIn on September 27, 2019.
Being new to the self-employment game, I’ve found myself struggling with how to answer the question of "what I do." It's no easy task to succinctly and authentically express the following things about yourself in just a few sentences…
My professional brand & identity
My expertise & offerings
My passion & purpose
And I feel like I already have one strike against me because—as opposed to being a lawyer or nurse or other another familiar profession—most people do not know what an “organizational psychologist” is in the first place.

(Learn more about the field of industrial-organizational psychology