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"So...what do you do?"​

Updated: Sep 30, 2022

By Dr. Victoria Mattingly, CEO

This article was originally published on LinkedIn on September 27, 2019.

Being new to the self-employment game, I’ve found myself struggling with how to answer the question of "what I do." It's no easy task to succinctly and authentically express the following things about yourself in just a few sentences…

  • My professional brand & identity

  • My expertise & offerings

  • My passion & purpose

And I feel like I already have one strike against me because—as opposed to being a lawyer or nurse or other another familiar profession—most people do not know what an “organizational psychologist” is in the first place.

(Learn more about the field of industrial-organizational psychology